Content · 2024
Hands On
Product content that behaves like craft cinema — macro, tactile, unhurried.
- Client
- Concept — unbranded
- Format
- Product Content
- Runtime
- 20 assets · 6–30 sec
- Location
- Studio, Mumbai
THE FILM
A tabletop content block: 20 assets shot across two days on one rig. Built for a full quarter of e-commerce and social output.
PROCESS
How it was made.
- 01 → Week 1
Development
Asset matrix, shot list, prop design
- 02 → Week 2
Pre-production
Studio booking, rig build, hand casting
- 03 → Week 3
Production
2-day tabletop shoot
- 04 → Week 4–5
Post-production
Edit, clean-up, sound, versioning
DELIVERABLES
- 20 short-form product films
- Master 30s brand cut
- E-commerce loops (silent, 1:1)
- Retouched product stills — 25 frames
