Campaigns · 2025
Lambi Umar Ke Liye
A car, a mechanic and a long life — a warm, character-led brand film.
- Client
- Milex Global
- Format
- Commercial / Brand Film
- Runtime
- 50 sec
- Location
- On location, India
THE FILM
A 50-second commercial for Milex fuel additive, built around Mr. Umar Lamba and his trusted mechanic. Shot on location in natural light, performance-led, with tabletop product beats cut into the story.
PROCESS
How it was made.
- 01 → Week 1
Development
Script, treatment, casting brief
- 02 → Week 2
Pre-production
Casting, recce, art direction, schedule
- 03 → Week 3
Production
Location shoot, single unit, product tabletop
- 04 → Week 4
Post-production
Offline, grade, VFX supers, sound mix
DELIVERABLES
- 50s master film (16:9)
- Digital cutdowns
- 9:16 social edits
- Product tabletop assets
