Campaigns · 2025
Night Shift
Six riders, one city, twelve hours of sodium-vapour dark.
- Client
- Concept — unbranded
- Format
- Digital Campaign
- Runtime
- 90 sec hero + 12 cutdowns
- Location
- Mumbai, Maharashtra
THE FILM
A campaign shot entirely between midnight and dawn. One hero film feeding a month of platform-native content, all captured in a single production block.
PROCESS
How it was made.
- 01 → Week 1
Development
Campaign idea, content matrix, scripting
- 02 → Week 2–3
Pre-production
Rider casting, night permits, route recce
- 03 → Week 4
Production
4 night shoots, two units
- 04 → Week 5–7
Post-production
Hero edit, 12 cutdowns, grade, mix
DELIVERABLES
- 90s hero film
- 12 platform cutdowns (9:16)
- Static key-art set — 8 frames
- Campaign toolkit + caption copy
- Paid-media aspect variants
CREDITS
- Direction
- FilmyDistrict
- Cinematography
- Night Unit
- Colour
- District Post
- Sound
- Room Tone
